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Fast-growing, e-commerce Indonesia top in Southeast Asia

Indonesia e-commerce
Indonesia e-commerce

JAKARTA – The research team of Bank DBS Indonesia conducted a survey “Indonesia Consumption Basket” to more than 500 respondents in Java, including Jakarta and a small part outside Java. The survey results found that subscribers e-commerce in Indonesia rose to 66 percent after the pandemic.

This increase is the impact of the implementation of Large-Scale Social Restrictions (PSBB). As of 2019, as many as 90 percent of Indonesian internet users have made purchases in e-commerce.

“This fact makes Indonesia rank one in Southeast Asia asuser thee-commerce largest,” he said in a press statement, Thursday (31/12).

Still based on the results of the same survey,activities online shopping increased by 14 percent. Meanwhile, shopping in shopping centers has dropped significantly by 24 percent since the Covid-19 pandemic hit Indonesia.

Before the pandemic, 72 percent of survey respondents chose shopping in stores over online. Based on a report from Redseer. Gross Marketing Value (GMV) e-commerce Indonesia Increased in the second quarter of this year, reaching 10 billion US dollars.

This is Due to the Encouragement of the Indonesia People

This is due to the encouragement of the community to switch to online platforms to shop for daily necessities. Such as health and care products, food ingredients, and Fast-Moving Consumer Goods (FMCG).

Purchasing daily necessities online also caused shopping activities to traditional markets to drop dramatically to 30 percent from 52 percent previously. Some respondents who chose to shop on company websites and social media edged up during the pandemic. To six percent and three percent, respectively.

Thus, companies today cannot ignore the competition that comes from online. A survey conducted by Bank DBS Indonesia suggests that companies accelerate their omni-channel strategy or start partnerships with established e-commerce platforms.

Apart from benefiting large companies selling through e-commerce. The high interest in online shopping also affects the growth of MSMEs and micro-entrepreneurs. Buying products belonging to MSMEs through e-commerce can help people meet their daily needs and maintain economic sustainability while maintaining distance in the midst of a pandemic.

“Business actors and MSMEs connected to online platforms can survive and even grow in the midst of a pandemic,” said the Minister of Cooperatives and SMEs, Teten Masduki, at the #BANGUNRESOLUSI Talks entitled ‘Financial Digitalization to Improve the Economy’, which was held online in early December.


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