Australian authorities are capable of engaging mediators to determine payments by social networking service company Facebook or other internet companies such as Google.
This is related to the traffic that arises from the news content that users upload there. This plan will occur if Facebook cannot reach an agreement with the local media company on the payment of traffic from this content.
However, Facebook management objected to being subject to an unlimited royalty payment scheme. On this matter Facebook management representatives have not commented.
At the same time, Google’s local management said that it has reached an agreement with many Australian media on content. The chairman of the competition regulator, Rod Sims of the Australian Competition and Consumer Commission (ACCC), said Australia has no plans to impose taxes on large technology companies. Australia also does not want to subsidize other companies on this issue. However, Google said that a draft law on the matter is under discussion and may harm search engine services.
“This is a question of power imbalance in the market and this is important for the future of our society,” Sims said as reported by Reuters on Thursday, 17 September 2020. Sims added: “If there is a competitive market, then you don’t need this rule.”
Sims said that if Facebook stops sharing news about the service to avoid being hit by the terms of the bill under discussion, then the company may “get worse” on another issue.
Sims’s statement is related to the Australian government’s request that Facebook management pay for news content that appears on social networking sites and brings Internet traffic.Australia Explores Involving Mediators Regarding Payment of News Content on Facebook